The league said that will include partnering with notable musicians and artists and launching an influencer marketing campaign in the region. Oklahoma and Oklahoma State have campus extensions in Mexico.Īlong with hosting conference games across multiple sports, Big 12 Mexico will see the league execute a variety of community outreach programming, commercial partnerships, merchandise and activations. Yormark said at the end of the the league’s spring meetings last week that expansion remains a focus for the conference that is distributing a record $440 million of revenue among its 10 current schools for the 2022-23 academic year.įive current or future Big 12 campuses - Baylor, Houston, TCU, Texas and Texas Tech - are located within 400 miles of Mexico. ![]() Those additions come a year before the departures of Oklahoma and Texas to the Southeastern Conference. The Big 12 will expand from 10 to 14 schools on July 1 when BYU, Central Florida, Cincinnati and Houston officially join the league. The conference said it would also explore adding a football bowl game in Monterrey starting in 2026, but didn’t elaborate on the potential plans for what would be the first bowl game in Mexico.
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